My involvement with H-D has grown over the years. Originally brought on to the project for piecemeal updates to assets and homepage carousels, I was eventually an integral designer for the Model Year 2015 launch. Tens of thousands of assets had to be created for a full site revamp to launch the new year of bikes.
Nearly every week for the past 2 years I’ve put together a half hour presentation showcasing fun facts from the day in history, as well as famous births and hit songs followed by a roundup of trending and interesting content from around the internet. It’s a quick infusion of creative thinking to kick off the week and it gets everyone in the same room (and appropriately caffeinated.) Average attendance is about 50 people, peaking at over 200 when larger company wide events piggy back on it.
I’m entirely comfortable speaking in front of crowds of any size. Trust me to prepare something great, or put me on the spot.
Leader in the residential solar panel market, Sunpower needed a campaign to launch their X Series of solar cells. The benefits were clear: This was a seriously good looking product that was easily more aesthetically pleasing on the roof than anything else on the market. A banner campaign and homepage carousel helped launch the digital side of the campaign.
My role in the award winning SapientNitro.com was to help bridge a connection between two offices while helping produce assets for the final site. Design and development were almost simultaneous: We were able to see what did and didn’t work right away and adjust accordingly.
If you’re familiar with the automotive advertising world, you know JD Power & Associates and their rankings of automotive websites. The task at hand was to standardize Fiat’s global navigation with the better ranked Chrysler navigation before the next JDP&A deadline. Fast paced work and very successful!
Chrysler. Dodge. Jeep. Ram. Fiat. How do you manage five brands so that they are both unique but also consistent? The answer is to bring them all into the same framework with a global CSS sheet. Brands keep their colour palettes, their fonts and their identity, but visual hierarchy is consistent across the brand.
Always delicious looking the PC Insider’s Report promotes their line of year round and seasonal products with beautiful mouthwatering food photography built with several President’s Choice products. When your photography looks this good, your main objective is to stay out of the way. I was responsible for several sizes of ads for a variety of summer products.
Art Direction. Simplification of their responsible landing page to show a variety of their products and promotions without a carousel.
Bonefish Grill was finding their previous site had an enormous bounce rate. It was flash, not mobile friendly and proved very difficult to navigate around and find restaurant hours. Redesigned to focus on the menu and the location and hours of your nearest BFG, this design is responsive and mouthwatering.
First impressions are important. I’m sought after to be part of teams looking to win new work. I’ve helped work on dozens of pitch decks and take a leadership role in keeping everyone motivated during the long stressful hours that are naturally part of the pitch process.