After spending the better part of two years working almost exclusively on OLG.ca, redesigning the Kubota website felt like a hundred meter dash compared to a marathon. Working very closely with a small team we were able to quickly turn out a rather large site which is home to a plethora of information about a wide range of diverse and complex equipment. I’m especially proud of how we solved the challenges of fitting some of the tabular data on mobile. We also lucked out: An enthusiastic and multinational client, Kubota had already taken many stunning photos of their product line. We didn’t have to work too hard to make these tractors sexy.